![]() This method is relatively easy but has its pitfalls as well. As you send the email from a different domain name, you don’t have to worry about your reputation getting affected. When you get a hard bounce, you can remove the email address from your mailing list. Send a test emailĪ simple yet quick solution to verifying emails involves sending a test email from a dummy account. It can severely ruin your metrics and impact your domain reputation. However, this method of verifying emails is not appropriate. If it bounces, you can remove the email address from the mailing list to stop you from sending an email to it in the future. One of the easiest ways to verify an email address is by sending an email to it. Here are the two ways to verify emails for cold email by sending emails, 1. ![]() Verifying Email Addresses By Sending Emails You can verify email address lists using two approaches: by sending emails and without sending emails. They are crucial in maintaining a high-quality email database and improving email deliverability. In summary, email validation considers the format and syntax of an email address, whereas email verification is about confirming the existence and activity of the email address. This process helps to reduce bounces and improve the effectiveness of email marketing campaigns by ensuring you are sending emails to valid addresses. It can confirm if the email address can receive emails. Email verification usually involves sending a test email or using SMTP protocols to verify the existence of the mailbox without sending an email. This process goes a step further to confirm that the email address is not only properly formatted but also exists and is active. Email validation cannot guarantee that the email address actually exists or is active it only checks if it is properly formatted. For instance, an email address like “ ” is valid, while “ ” or “ ” are not. It checks if the email address has the correct syntax, such as the presence of and ‘.’ symbols in the correct places, no invalid characters, etc. This process helps confirm that the email address is formatted correctly and meets the standards and conventions of an email address. Email Validation vs Email Verificationīoth are two different but related processes used to ensure the quality and accuracy of email addresses. Overall, you would agree that it is a must to verify email addresses before sending an email. As a result, you can see an increase in the performance of your campaign. It would increase the open rate of the emails as well as the reply rate. When the bad addresses are removed from your list, your deliverability will improve, i.e., you are likely to hit the intended recipient’s inbox. Keeping your mailing list free of invalid addresses can go a long way in improving the outcome of your email campaigns. By ensuring that you’re only sending to valid email addresses, your metrics will be more accurate, helping you make better decisions about your campaigns. ![]() When you send emails to invalid addresses, your campaign metrics can be skewed. This can lead to better engagement rates, including open and click-through rates. Better engagementīy removing invalid email addresses, you increase the chance that your emails will reach individuals who are potentially interested in what you have to offer. That is why you have to verify the email addresses on your list. Sending emails to invalid or spammy addresses can make ESPs suspend your account. When your sender reputation score is higher, your email deliverability will also be higher. Each email account has a sender reputation score. The ESP decides the quality of your email based on your sender’s reputation. Improves sender reputation and email deliverability By doing this, you will automatically bring down your bounce rate. The benefits of a email verification is to help you filter out the invalid addresses from the list. ![]() A high bounce rate can make your ESP or email service provider block you. Keeps bounces awayīounces can be detrimental for any cold email campaign, as already mentioned above. Why Should You Verify Email Addresses For Cold Emails?īefore finding how to verify email lists, it is essential to know why you should not miss the verification step.
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