![]() This covers tracking on websites, calls, apps, and even when the user is offline. ![]() The Google AdWords Help Center provides a thorough tutorial on tracking conversions. The ability to track user downloads, purchases, and interactions with your brand aids marketers. The secret to optimizing your campaign budget where it generates conversion is accurate conversion tracking. In essence, conversion tracking evaluates the effectiveness of your campaign in relation to preset KPIs.Ĭonversion tracking can be configured on the measurement tab. This is a serious oversight on the part of online retailers. ![]() Set up proper conversion trackingĪccording to Disruptive Advertising, conversion tracking is missing from 42.3% of Google Adwords accounts. I will go over which features I think are worthwhile adopting, which ones you should take with a grain of salt, and which ones you should completely. In this article I’ll be sharing with you seven Google Ads hacks that I have found to be most useful to improve the performance of my managed accounts and which you should definitely include in your toolbox. There is a ton of value that can be taken from Google and its push for automated ad features, but you have to know where to pick and choose. Google has made a conscious effort over the years to automate as much of its advertising platform as it can. Still, there are so many good practices and tricks to try out that sometimes we don’t even know where to start. There is no magic formula for how to get your marketing efforts done to reach the results you want.
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